Link Building Totorial

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8 co-worker roles

You can add unlimited co-workers to your campaign, and assign either one or several roles to each co-worker in a campaign. Workers work in campaign scope. That means co-workers only have privileges that granted to them in specified campaign. 8 roles are as follow:


Admin

Admin is the campaign owner that created the campaign, has administrative privileges (top level privileges) to the campaign and all data (campaign details, tasks and privilege granting to other workers, link prospects, content, login info, notes) in it. The "Admin" role is automatically assigned to the owner when a campaign is created. A campaign can only have one Admin.

Responsibilities
  • Create campaign, including adding keywords, competitors, backlink information.
  • (optional) Add one or more Campaign Managers to manage the campaign by assigning them a task.
  • (optional) Add one or more co-workers in other roles to work in the campaign by assigning them a task.
  • (optional if you have qualified Campaign Manager) Manage other co-workers in the campaign.
  • (optional if you have qualified Campaign Manager) Monitor the progress of the whole link building process.
  • (optional) Do other roles’ jobs if no or no enough co-workers in these roles are recruited.


Campaign Manager

Campaign Manager is the manager to specified campaign, is assigned by the campaign's Admin. Campaign Manager has managerial privileges to host campaign and most of data in it. Generally Campaign Manager should help Admin manage a campaign, and even do the task assigning. She/he can assign assignee any roles other than Admin and Campaign Manager. A campaign can have more than one Campaign Manager.

Responsibilities
  • (optional) Recruit co-workers who will work as roles except Admin and Campaign Manager.
  • (optional) Manage other co-workers in the campaign.
  • (optional) Monitor the progress of the whole link building process.
  • (optional) Do other roles’ jobs if no or no enough co-workers in these roles are recruited.


Link Prospector

Link Prospect is responsible for searching/finding link prospects according to the campaign requirement, and then adding to the campaign. A campaign can have unlimited Link Prospector. If a link prospect is already in a specified campaign, and a Link Prospector is trying to add it, Buildlinkapp will redirect the Link Prospector to link prospect editing page.

Responsibilities
  • Search and find link prospects on internet via any methods that can be utilized, add them to associated campaign together with website type, link opportunities, contact info, etc. (the more information, the better).


Link Prospect Approver

In order to assure the quality of the link prospect, we set this role separately. This role must be held by a reliable person who has clear understanding to the link building goal of the campaign, and know what link prospects meet the requirements. In practice, this role can be held concurrently by Admin or Campaign Manager.

Responsibilities
  • Claim mini-jobs from link prospects under link stage "New" (change link stage from "New" to "LPs under Review"), and then check if the link prospects are good for backlink building, approve good ones (change link stage from "LPs under Review" to "Approved LPs") and abandon bad ones (change link stage from "LPs under Review" to "Abandoned LPs").
  • Link Prospect Approver can also release his claimed mini-job (change link stage from "LPs under Review" back to "New") if he/she thinks that he/she cannot finish the job, so that others can reclaim the jobs.


Content Writer

A Content Writer writes content for the link prospect. In a campaign, there could be many Content Writers.

Responsibilities
  • Claim mini-jobs from link prospects under link stage "Publication Qualified" (change link stage from "Publication Qualified" to "Writing Content"), and then write content for the link prospects. When content done, Content Writer can add content to the link prospect, and then change the link stage of associated link prospect from "Writing Content" to "Content Done".
  • If your written content is not approved by Content Approver, the link prospect which contains your content will be put under link stage "Content Revising", you should revise the content according to the Content Approver’s advices/notes, and when it’s done put it back to link stage "Content Done".
  • If Content Writer thinks that he/she cannot finish the job, he/she can release claimed link prospect by changing link stage of associated link prospect from "Writing Content" back to "Publication Qualified".


Content Approver

All content written by the Content Writers should be approved before being submitted to the link prospects. The approving process is the second QA (quality assurance) procedure. It remove/amend content that will hurt your brand and make sure anything submitted and published in the future is well organized, has correct grammar, no typos, and is contributing to the link prospect.

Responsibilities
  • Claim mini-jobs from link prospects under link stage "Content Done" (change link stage from "Content Done" to "Content under Review"), and then review content for the link prospects. When review is done, update link stage of the link prospect to "Content Revising" if the content is inadequate to be published (better write a note as advice to Content Writer), or to "Approved Content" if content is good enough to be published.
  • Content Approver thinks that he/she cannot finish the job, he/she can release claimed link prospect back to link stage "Content Done", so that others can reclaim the content approving job.


Content Submitter

To submit/publish the approved content in the link prospect is often time-consuming, so it needs a skilled person to do the job. Before the content is written, Content Submitter should 1) reach out to the owner of the target webpage (if the link prospect is a blog post opportunity) to make sure the owner agrees the publication of the content; 2) prepare the user account (if the link prospect is a forum post or reply) to submit the content.

Responsibilities
  • After a link prospect is approved for backlink building, Content Submitter claims mini-jobs from link prospects under link stage "Approved LPs" (change link stage from "Approved LPs" to "Reaching out"), and then check if it’s possible to submit content on the target page. For example, if the target page is a forum page, Content Submitter should register a valid account and ensure the account have privilege to submit content on target page, and add login info to the link prospect. If the link opportunity is "content insertion", Content submitter should contact the target page’s owner/editor/maintainer, and ask for their approvals on adding content to their articles/posts. If the outreach is successful (possible to submit content), change link stage of associated link prospect from "Reaching out" to "Publication Qualified", otherwise, Content Submitter should release the link prospect (change link stage from "Reaching out" back to "Approved LPs"), and write a note that why the outreach failed. This way, other Content Submitter can reclaim the link prospect and put different effort to do the outreach.
  • When content is approved, Content Submitter does the real content submitting. First, claim mini-jobs from link prospects under link stage "Approved Content" (change link stage from "Approved Content" to "Publishing"), use the stuff/relation prepared during the outreach stage, and submit the content to link prospect page. According to the situation of the content, update the links stage to "Under Moderation", "Declined" or "Published". Because "Under Moderation" is a temporary stage, Content Submitter should also take care of the follow up update, the link stage will finally be changed to "Declined" or "Published".
  • When your claimed link prospects are under "Publishing" or "Under Moderation", you can release the link prospects back to link stage "Approved Content" if you think letting other to redo the content submitting is better.


Publication Verifier

Publication Verifier check if the content publication is really successful.

Responsibilities
  • Claim mini-jobs from link prospects under link stage "Published" (change link stage from "Published" to "Verifying Publication"), and then check if the content is really successfully published. If yes, change "Verifying Publication" to "Publication Verified", otherwise change "Verifying Publication" to "Publication Deleted".
  • Publication Verifier can also release the link prospect back to link stage "Published", so that others can reclaim the publication verifying job.


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